To kick off Bud Lights new campaign "Famous Among Friends" at the Super Bowl, we brought back the most beloved 80's beer advertising icon, Spuds Mackenzie. It's was 30 years since he was on the air, and now he's back to teach everyone the value of friendships, only now he's dead, and a ghost.
Bud Light opened a Spuds Mackenzie pop up shop in New York to hype up the spot. Ludacris even gave a nice shout out to Spuds before the game.